Includes bibliographical references and index

Preface v -- Prologue: Getting Ready for Prime Time P-1 -- Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments -- Taking Risks and Making Profits within the Dynamic Business Environment 2 -- Understanding How Economics Affects Business 28 -- Doing Business in Global Markets 58 -- Demanding Ethical and Socially Responsible Behavior 88 -- Part 2: Business Ownership: Starting a Small Business -- How to Form a Business 112 -- Entrepreneurship and Starting a Small Business 144 -- Part 3: Business Management: Empowering Employees to Satisfy Customers -- Management and Leadership 176 -- Adapting Organizations to Today's Markets 200 -- Production and Operations Management 228 -- Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services -- Motivating Employees 254 -- Human Resource Management: Finding and Keeping the Best Employees 282 -- Dealing with Employee-Management Issues and Relationship 316 -- Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans -- Marketing: Helping Buyers Buy 344 -- Developing and Pricing Goods and Services 372 -- Distributing Products 400 -- Using Effective Promotions 428 -- Part 6: Managing Financial Resources -- Understanding Financial Resources -- Understanding Accounting and Financial Information 454 -- Financial Management 484 -- Using Securities Markets for Financing and Investing Opportunities 512 -- Money, Financial Institutions and the Federal Reserve 544 -- Bonus Chapters -- A Working within the Legal Environment A -- B: Using Technology to Manage Information -- C Managing Risk -- D Managing Your Personal Finances -- Chapter Notes N -- Glossary G -- Photo Credits PC-1 -- Name Index I -- Organization Index !-7 -- Subject Index I- 11

This textbook gives an introduction to business that provides the foundations needed for future courses and life beyond school.