Includes bibliographical references and index

OUR STORY xiACKNOWLEDGMENTS xiiiHOW TO USE THIS BOOK xv1: THE BIG FISH PRESENTATIONS PROCESS WHAT DEFINES AN EXPERIENCE? 2OUR PROCESS 4THE BIG FISH PRESENTATIONCOMMANDMENTS 62: CONTENT RESEARCH 10THE BIG IDEA 14A SIMPLE CENTRAL MESSAGE 18THE OPENER 21THE STORY 27DATA 38CALL TO ACTION 42STRUCTURE 47LINES THAT STICK 50MAKE ANYTHING INTERESTING 543: DESIGN STRUCTURE YOUR SLIDE DECK 61NOTE FROM KENNY: FROM CONTENTTO DESIGN 69STORYBOARDING 75WHAT MAKES A GOOD SLIDE? 79COLOR 83VISUAL HIERARCHY 89TYPOGRAPHY 98ARTWORK 108MOTION 122DATA 132HANDOUTS 142TOOLS BEYOND POWERPOINT 147TIME CRUNCH 1554: DELIVERY 159DISCOVER YOUR OWN DELIVERY STYLE 162TIME YOUR PRESENTATION 166BODY LANGUAGE 170CONTROL YOUR ENERGY 175THE POWER OF THE PAUSE 181GET RID OF VERBAL DISFLUENCIES 185CONQUER STAGE FRIGHT 189REHEARSAL 192EMERGENCY REHEARSAL 196WEBINARS 1995: PRESENTING AN EXPERIENCE 203STAND OUT 206PRIOR TO THE EXPERIENCE 215INVOLVE THE AUDIENCE 217AFTER THE EXPERIENCE 222HOW TO GET VALUABLE FEEDBACK 224CONCLUSION: OUR CALL TO ACTION 229EXTRA RESOURCES 231NOTES 237INDEX 239

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