In depth : a guide to successful business planning / by Marife Agustin-Acierto, William Barja Baltazar, Heidi Rojas-Maneclang, Joseph Mercado [and one other].
By: Acierto, Marife Agustin.
Contributor(s): Baltazar, William B | Maneclang, Heidi R | Mercado, Joseph | Umaclap, Bonifacio Exconde | Del Rosario, Christine A [editor].
Material type: BookManila, PH : Unlimited Books Library Services & Publishers, ©2017Description: xii, 250 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789719654926.Subject(s): Small business -- ManagementDDC Call Number: Ref 658.02 | Ac47d 2017Item type | Current location | Call number | Status | Date due | Barcode |
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Ref 600 W49d 2018 Discover inventions & discoveries / | Ref 612 J583a 2014 Atlas of the human body / | Ref 612 M228i 2013 The Illustrated atlas of the human body / | Ref 658.02 Ac47d 2017 In depth : | Ref 780 Si579a 2015 Armida / | Ref 796.03 V59d 2018 Dictionary of sports science / | Ref 903 H352o 2011 100 greatest events that changed the world / |
Includes bibliographical references.
Preface iii -- Acknowledgment v -- Project Summary 1-7 -- Market Study 9-34 -- Technical Study 35-53 -- Management and Organization Study 55-84 -- Financial Study 85-115 -- Socio Economic Study 117-120 -- Conclusion and Recommendation 121-122 -- Appendix 123-247 -- References 249-250
"The presentation of the topics starts with the market study indicating the target market, product, pricing scheme, place/distribution channel and promotional technique. It also discusses the demand, supply, its analysis and the marketing program. This will provide strategic planning, environmental scanning, and the use of SWOT analysis in getting started especially in developing business opportunities in the rural areas. This will give emphasis on how an entrepreneur handles the production of goods or services, and how to manage different product mix. Product life cycle is presented in order to deal with manufacturing products in the market into business operation."--
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