Includes bibliographical references.

Preface iii -- The Nature and Purpose of Business Research 1 -- The Research Proposal 21 -- The Research Problem and Objectives 33 -- Review of Related Literature Studies 45 -- The Research Design 51 -- Qualities of a Good Research Instrument 63 -- Sampling Design and Measurement 73 -- Data Collection and Techniques 93 -- Secondary Techniques of Data Collection 114 -- Data Preparation and Analysis 127 -- Statistica Analysis of Data 141 -- Preparing Research Report and Presentation 165 -- Project Feasibility 191 -- Case Study Preparation and Analysis 217 -- Bibliography 231

"This book is especially good to be possessed by teachers and students of research and thesis writing and those who are contemplating to do sine research work and eventually write their research reports. The overall plan is one in which the text starts with introductory materials showing the need for research, followed by the other chapters that deal in research methods, tools and instruments in research, simple statistics to know for treatment of data and how to evaluate, write and present a research report. Finally, a discussion on other research projects in business like Feasibility Study and Case Study."--