| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180625082319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180625b xxu||||| |||| 00| 0 eng d |
| 020 ## - IDENTIFIER FOR THE MANIFESTATION |
|---|
| Identifier for the Manifestation |
9781591847403 |
| Binding |
hardcover |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of Cataloging |
eng |
| Transcribing Agency |
APEC Schools Library |
| Description Conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
C 650.1 |
| Author's Number |
C547s 2015 |
| 100 ## - CREATOR |
|---|
| Preferred Name of the Person |
Clark, Dorie |
| 245 ## - TITLE AND STATEMENT OF RESPONSIBILITY |
|---|
| Preferred Title Proper |
Stand out : |
| Remainder of Title |
how to find your breakthrough idea and build a following around it / |
| Statement of Responsibility/Parallel Statement of Responsibility |
Dorie Clark |
| 264 ## - PUBLICATION STATEMENT |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Publisher's Name/Parallel Publisher's Name |
Penguin Publishing, |
| Copyright |
©2015. |
| Date of Publication |
[2015]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
214 pages ; |
| Dimensions |
21 cm |
| 336 ## - RDA CONTENT |
|---|
| Source |
rdacontent |
| Content Type |
text |
| 337 ## - RDA MEDIA |
|---|
| Source |
rdamedia |
| Media Type |
unmediated |
| 338 ## - RDA CARRIER |
|---|
| Source |
rdacarrier |
| Carrier Type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 ## - CONTENTS |
|---|
| Related Work = Contents |
Introduction 1 -- Part I Finding Your Breakthrough Idea 15 -- The Big Idea 17 -- Develop Your Expert Niche 33 -- Provide New Research 51 -- Combine Ideas 67 -- Create a Framework 81 -- Part 2 Building a Following Around Your Ideas 99 -- Build Your Network 101 -- Build Your Audience 123 -- Build a Community 149 -- Part 3 Making It Happen 173 -- Putting Thought Leadership Into Practice 175 -- Appendix: Classroom or Book Group Discussion Questions 199 -- Acknowledgments 201 -- Notes 203 -- Index 209 |
| 520 ## - SUMMARIZATION OF THE CONTENT |
|---|
| Summarization of the Content |
"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"-- Provided by publisher. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of Classification |
|
| Koha Item Type |
Books |
